1953 Windolite sales letter

Look at this great example of old-school copywriting. Lots of “you” and “your” – though a fair smattering of “I” too.

A P.S. and plenty of reassurance that the product is easy to use. And it’s easy and cheap, two power words.

Write a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Try Now, Risk-FREE!

Learn to be a copywriter

Watch the first three videos of Breakthrough Copywriting free of charge.

Try the exercises, too.
FREE videos
FREE exercises
FREE for 30 days.