Corporate copywriting, Email copywriting

Another email from a “team”. Gah!

I hate emails that come from “teams”. Why can’t they spend a few seconds of brain work and type in somebody’s name? Is that too much to ask?

I mean, I love Jaguar as a brand, and their cars. And, yes, I did enjoy myself at their driving day. But this is a piss-poor example of a follow-up email.

It’s woefully short. There’s nothing to make me click the “Locate a dealer button” at all. No benefits. Nothing. The marketing department, unlike their designers and engineers, must try harder.



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