Why would you pay for an expensive, pre-packaged “home-cooked” meal?
You’d feel guilty for not cooking for your family yourself. Especially in the school summer holidays.
You might even feel that buying one would diminish your own standing as a homemaker.
So just look how this shop in Romsey in the South of England gets round it.
The headline isn’t a feeble “save time” benefit line. Instead they have burrowed deep into the prospect’s psyche and come up with this line.
Not only is it now a guilt-free purchase, but buying almost seems like a must-do.
(Mind you, perhaps after five weeks or more at home with the kids, our prospect would rather sequester themselves in the kitchen for an hour or two.)