- Be positive – nobody likes dealing with whiners.
- Charge what you know you’re worth – not what you see others charging.
- Do not mix your business and personal social media – clients aren’t interested in your evening plans, pets or tummy upsets.
- Work ferociously hard at improving your skills: read, study, invest in training.
- When you have work, do it and do it well. When things ease up, enjoy life.
- Don’t waste time sitting in front of your screen imagining web surfing is “being busy”.
- Cultivate a personal brand – work out beforehand what it will stand for.
- Decide in advance whom you want to work for. Pursue them vigorously.
- Only underpriced fools are constantly busy.
- Learn how to sell.
- Invest in marketing. Do nothing yourself unless you know you can do it better than anyone else.
- Time is your most precious resource: don’t invest it in activities that don’t deliver a return.
- If an activity isn’t making you money, drop it or find another reason to justify it.
- Find partners who sell different things to the same people you do.
- Define what success means to you. Money may have nothing to do with it.
