This much I know…
A series of interviews with copywriters
You can recognise great copy because it …
… resonates like a tuning fork.
I know I’ve done a good job when…
… it passes my 7-point editorial checklist.
The ideal client is …
… a HR software marketer. (If you meant, ‘my’ ideal client. If not, then… one that adheres to an agreed methodology of working.)
My favourite type of work is …
… writing SEO-ed ebooks and white papers.
People like my copy because …
… it has a passionate human voice that rings true and clear over all the digital noise.
Too many people think copywriting is …
… technical writing; and some even think it’s about claiming legal rights to their writing.
To me, copywriting is all about …
… words. Between the pen and the sword, are the words – take my word for it!
The thing that drives me mad is …
… superfluous words like, ‘superfluous’.
If I wasn’t a copywriter, I’d be a …
… lyricist.
When I was growing up my parents always told me …
… I had a knack for playing with their emotions.
I relax by …
… writing songs and reading Kindle ebooks.
My guilty pleasure is …
… GAS – Guitar Acquisition Syndrome.
About Noel
Noel Gama directs HR and Corporate Communications for India’s largest spiral pipe-manufacturing company. He is a B2B/SEO copywriter who’s honed his persuasive writing skills for getting his most wanted response from his most challenging customers – employees – and applies these to his external customers as his company’s star copywriter.
1 Comment(s)
I have seen Noel growing and shaping into an accomplished professional. Rather than getting boggesd down into insignificant mundane routines, he crafted a niche for himself by honing his skills; while akso efficiently discharging his official responsibilities; as the Head HR.