This much I know…
A series of interviews with copywriters
You can recognise great copy because it …
…creates a response to the product rather than the writing.
I know I’ve done a good job when…
…people act on what I’ve written.
The ideal client is …
…one who recognises the value of effective communication.
My favourite type of work is …
…when I get to do, or learn, something new. (While producing something for the above client.)
People like my copy because …
…it’s accessible, accurate and gives them what they want.
Too many people think copywriting is …
…about building hype.
To me, copywriting is all about …
…building trust.
The thing that drives me mad is …
…waffle.
If I wasn’t a copywriter, I’d be a …
…Victorian-style adventurer. In modern terms, you could read this to mean I’d be a hobo.
When I was growing up my parents always told me…
…writing is a hobby.
I relax by …
…succumbing to various unseemly vices. And writing about them.
My guilty pleasure is …
…Russian pop music. At least that’s my most savoury one.
About Phil
Based in Brighton, Phil writes online content for businesses and dabbles in creative writing. He has a colourful history that includes living on a Russian building site, teaching in the middle of the Abu Dhabi desert and sticking cameras in people’s homes.