This much I know…
A series of interviews with copywriters
You can recognise great copy because it …
…helps you clearly visualise the solution to a problem and encourages action.
I know I’ve done a good job when…
… I’m told that I really “get” the brand and my words have encapsulated it perfectly is always nice to hear.
The ideal client is …
… someone with great ideas who is clear on their direction and goals.
My favourite type of work is …
… writing for the web.
People like my copy because …
… it is conversational, engaging and (I hope) good-humoured where necessary/appropriate.
Too many people think copywriting is …
… easy. It’s not. There’s something new to learn and implement every single day.
To me, copywriting is all about …
… creative problem solving, giving a brand a voice and bringing it to life, all with measurable results.
The thing that drives me mad is …
… rogue apostrophes.
If I wasn’t a copywriter, I’d be a …
… failed footballer.
When I was growing up my parents always told me …
… “there’s a dictionary upstairs. If you don’t know how to spell it, look it up.” Good advice in hindsight.
I relax by …
… slowly but surely watching everything there is on Netflix – particularly documentaries.
My guilty pleasure is …
… reddit. I probably spend a little too much time there…
About Iain
I’m Iain F. Gorman, a freelance copywriter and content creator based in Glasgow, Scotland.
I love words and the challenges and opportunities they bring. I like to think I’m learning and getting better every single day.