A series of interviews with copywriters

You can recognise great copy because it …
… tells me everything I need to know, with simple language and in as few words as possible.

I know I’ve done a good job when…
… I can honestly say that I’ve finished with my red pen (I’m a perfectionist).

The ideal client is …
… someone who knows what they want, even if they don’t know how to achieve it.

My favourite type of work is …
… tone of voice and brand-related work.

People like my copy because …
… it’s clear and uses everyday language.

Too many people think copywriting is …
… about going back to school.

To me, copywriting is all about …
… delivering messages in a variety of ways.

The thing that drives me mad is …
… an unclear brief.

If I wasn’t a copywriter, I’d be a …
… lawyer. It’s the attention to detail, you see…

When I was growing up my parents always told me …
… to always do your best.

I relax by …
… reading and running. Although not at the same time.

My guilty pleasure is …
… watching The Chase. I’m a big quiz fan.

About Matt

I’m Matt Press and I’m an experienced copywriter who has written for some of the UK’s biggest brands, such as Sky Sports, Three and Vodafone. I’ve always loved words and I enjoy taking on all sorts of projects. Having formed Splash Copywriters, I work alongside my beautiful wife Vicki.

www.splashcopywriters.co.uk