Ten people I want to thank for teaching me what matters in writing
1 My Mum For showing me that the best way to get a company to recompense you for poor service isn’t blowing your stack at the till assistant, but by writing a calm, measured and detailed letter to the CEO, itemising just …
The Copywriter’s Prayer
Oh Word, Let me compose sentences providing both meaning and pleasure. Guide me towards clarity, simplicity and truthfulness, And away from the seductive path of waffle, and the words whereof the weasel availeth himself. Teach me to care about punctuation without sharing …
When Beavis and Butthead wrote an ad…
Last time I checked, we were living in 2013, not 1973. Yet out there in the world of dimwitted company management and their complaisant and complacent copywriters, this sort of crass “advertising” is still perpetuated. Beavis: “Racking. You know, like ‘rack’. Hu-huh-uh-huh-hu-hu-hu-uh-huh. …
It’s a pink bra. It’s on an ad for hearing aids. Why? #FAIL
I am at a loss for words at the staggering ineptitude, sexism and downright laziness of this ad for a hearing instrument company. (We will leave, for now, the egregious use of “instrument” for “aid”.) Do they imagine women will see a …
- 1
- 2
Recent Comments