3 old-fashioned ways of winning new clients you’re proud to boast about – without giving up on social media and content marketing
Every few days or so a freelance copywriter emails me asking for advice. And one of the most common topics is getting clients. Either the precious first one, or just more. The topic crops up on our LinkedIn group discussion board too …
The uncomfortable truth about content marketing that content marketing experts will never tell you
Hey! Have you heard the news? Every form of marketing before content marketing is dead. Old fashioned. Out of date. Not tuned in to the zeitgeist. Great! You can’t stand still. So let’s plough ahead with our own content marketing. Yes, let’s. …
Why content marketing is a great idea and why the last people to tell you how to do it are content marketing experts
Here are 11 tips of my own for writing effective content. 1 Don’t start with your goal. Clickthroughs, signups or whatever. Instead, begin by thinking about your reader. What would they find interesting, compelling or downright unmissable? 2 Resist the temptation to …
Why wasn’t I told this before? Oh, wait a minute, I was.
I have just read a post by one of the most popular bloggers on content marketing, full of such pearls of bleeding-edge wisdom as: Home and other key pages should have a prominent headline. Poor colour contrast, like grey type on grey, …
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