The Future of Copywriting by Gemma Stride
Looking Back Before Looking Forward The craft of copywriting begins with a love of words from an early age. Being a keen reader, I can remember having my nose stuck in a book for a lot of the time. I would always …
Why I Gave Up “A Day’s Wages” To Attend PCN2014
The annual PCN conference is the only national meeting for copywriters in the UK. That alone should make it a must-attend event for anyone serious about their craft. Or who just fancies a chinwag IRL with fellow writers. Last year I remember …
18 free copywriting ebooks
Here is a list of 18 sites offering free or almost free copywriting ebooks and PDFs to help budding copywriters find their feet. I have linked directly to the download/signup pages so you don’t need to hunt around once you’re there. I …
Ten people I want to thank for teaching me what matters in writing
1 My Mum For showing me that the best way to get a company to recompense you for poor service isn’t blowing your stack at the till assistant, but by writing a calm, measured and detailed letter to the CEO, itemising just …
7 Warning Signs You’re About To Waste Your Money on a Worthless Copywriting Training Course
So you want to become a copywriter? Excellent! I’ve been a copywriter since 1986 and it’s a great way to make a living. A good living, if you can do it right. And you’re researching the market for training courses. Another tick for …
Why I’m speaking at the PCN 2013 conference
Something unusual is happening later this year. A conference for copywriters. I’ve been in the business for 27 years and never even heard of such an event in the UK. The organisers are Tom Albrighton and Ben Locker, the guys behind the …
Maslen’s Hierarchy of Fees
Here is a diagram, no, wait…here is an INFOGRAPHIC that maps the relationship between supply, demand and income for freelance copywriters. I call it the Maslen’s Hierarchy of Fees. (In the hope that someone will pick up on the Maslow link and …
Breakthrough Copywriting – course syllabus
Here is the syllabus for our online course – Breakthrough Copywriting. Click on the session headings to expand that section and see the detailed topics you cover. Order now risk-free and join the elite group of copywriters already benefiting from my teaching — just …
“From writing better copy, you can make more money”
[raw] [/raw] Sign up for Breakthrough Copywriting here. …
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