Why I hate grammar nazis
Here’s a little tip for getting traction in the Twittersphere. Tweet about grammar. I did it this morning, asking why copywriters feel that “good grammar” matters so much. Roughly eight milliseconds later my Twitter feed lit up. I think I’m still catching …
Why I Gave Up “A Day’s Wages” To Attend PCN2014
The annual PCN conference is the only national meeting for copywriters in the UK. That alone should make it a must-attend event for anyone serious about their craft. Or who just fancies a chinwag IRL with fellow writers. Last year I remember …
Is rigid thinking holding you back from copywriting greatness?
Being a copywriter is a lot like being a chameleon. Not the whole eye-swivelling, gross metre-long sticky tongue rocket thingy, but the ability to blend in with one’s surroundings. In our case, those surroundings are two-fold. The persona of the person on …
Story and its authority and impact (without a particular char.)
How hard is it to put out a blog post that has a point but still has no … in it? I took this on as a task to find out if it was worth it. My work follows. (This is not …
I feel your pain
Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing – we are not selling to contented people. No, that’s not …
Annals of really crap email marketing #21,875
Oh, Lordy, where shall we start with this one? The hopeless headline? The passive voice? The grammar meltdown? The exclamation mark? For me it’s not even the two different misspellings of special. Or the use of Comic Sans. Can you spot it? …
Maslen on Marketing June 2013: Why double-amputees can make great copywriters
Many laypeople (and not a few copywriters) imagine the job of a copywriter involves sitting at a computer and typing. Well, that’s true as far as it goes. It does involve typing. But in much the same way as the job of …
Wireless bras? Er, not sure this is meant for me…
The subject line said New underwear range – buy 2 get 1 free. Somehow, though, I don’t think I am in the target demographic. To my female readers: where do you stand on the phrase “Lady lumps”? …
Annals of REALLY bad email marketing #730,873
The entire content of an email I just received. Note the non-ironic company name. …
Annals of crap email marketing #856,344
I don’t think they’re going to generate much new business from this… …
Annals of crap email marketing #786
As you can probably tell, I really have a problem with lazily written emails. This one, from Yousendit, is right up there (or down there). Just look at that rubbish sign off. …
Another email from a “team”. Gah!
I hate emails that come from “teams”. Why can’t they spend a few seconds of brain work and type in somebody’s name? Is that too much to ask? I mean, I love Jaguar as a brand, and their cars. And, yes, I …
Top ten email copywriting tips
I’ve recently been writing and critiquing sales emails for clients. So, gleaned from those, here are some ideas to make your email copywriting more effective. (Perhaps some seem a bit obvious, but our experience suggests that the copy can come a long …
Three Email Copywriting Power Tools
This month I thought I’d look at a few simple tricks you can use to upgrade the power of your blast emails. Tool #1 – improve your open rate: hit them quickly The first tool is all the stuff your prospect sees …
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