Five tips for powerful emails
Here are a few of the challenges we face when writing emails. First of all, your recipient can get rid of this intrusion into her working day without lifting a finger. Oh, OK, she does have to lift a finger, but only …
Ten openings for killer subject lines
This month, I thought I’d return to a subject that’s becoming more important with every passing day: email subject lines. Specifically, the first word. Why is this word so important? Because online readers scan their inboxes looking for diamonds among the dross. …
Writing for the web: old wine in new bottles?
Writing copy for the web – or emails – is a completely new discipline. Or is it? Andy Maslen looks at a few basic truths for digital copywriting. A while ago, I gave a speech for the UK Newsletter and Electronic Publishers’ …
Forty characters in search of an author
Do you use emails as part of your promotional mix? If you do, I bet you spend a long time working on the message: lots of nice short sentences (balanced with longer ones, of course); plenty of benefits; calls to action top …
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