The true meaning of “Baby on Board”
What is it with those little yellow squares new parents stick to their rear windscreens? Baby on board. Cute little person on board. Cheeky monkey on board. At a copywriter’s gathering this morning we got to discussing this twinky little sign. Clearly …
Three warning signs you’re running a ‘cheap’ business
One of the prerequisites for growing your business is thinking big. Here are three warning signs that you’re thinking small – and looking cheap. Advertising the fact that you can work with clients anywhere, “thanks to Skype” Of course managing your costs …
Why I’m speaking at the PCN 2013 conference
Something unusual is happening later this year. A conference for copywriters. I’ve been in the business for 27 years and never even heard of such an event in the UK. The organisers are Tom Albrighton and Ben Locker, the guys behind the …
How to be confident in a world full of anxious freelancers
Imagine this. You are about to go into a meeting with a prospective client, the MD of a big local company. As you sit in the reception area, here are a few ideas that might be swimming around inside your head: “Is …
How to find the clients who’ll pay your bills – and what to do when they criticise your work
To be a successful freelancer you need clients, so where are you going to look for them? In your previous life it was never an issue. The marketing department took care of the ‘finding customers’ malarkey leaving you to get on with …
Nigel Graber – Mightier Than
You can recognise great copy because it … …sounds professional and packs a punch. It’s like the difference between graphic design and clip art. We should all strive for great clip art. I know I’ve done a good job when … …
Maximum, minimum, minimifidianism
If one indulges in minimifidianism, it is hardly surprising that one has time on one’s hands in which so to do. And if that doesn’t make you roll your eyes, then I will continue… The social media networks are clogged with a …
Ryan Wallman – Wellmark
This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t sound like it was put together by a management committee. Specifically, it does not include the words ‘passionate’ or ‘committed’. I know …
Rentaquill
This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you feel something, as well as learn something. I know I’ve done a good job when… … the writing’s happened so naturally …
Tom Albrighton – ABC Copywriting
This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s transparent. It’s so right for the brand, the product and the medium that the ideas just flow from the page into your mind. …
Vicky Fraser – Sunflower Communications
This much I know… A series of interviews with copywriter You can recognise great copy because it … …has a clear message that hits you immediately. It grabs your attention and keeps it. And if it makes me laugh, smile or otherwise …
Richard Harrison – Rich Words
This much I know… A series of interviews with copywriters You can recognise great copy because it … … gets each reader to think or do whatever the writer/client wants that person to think or do I know I’ve done a good …
Iain Gorman
This much I know… A series of interviews with copywriters You can recognise great copy because it … …helps you clearly visualise the solution to a problem and encourages action. I know I’ve done a good job when… … I’m told that …
Peter Michaels – Rock and Roll Copy
This Much I Know… A series of interviews with copywriters You can recognise great copy because it … …makes you read on. It should tell you something unexpected – or something you really want to hear. Bad copy does neither, and loses …
Matt Press – Splash Copywriters
This much I know… A series of interviews with copywriters You can recognise great copy because it … … tells me everything I need to know, with simple language and in as few words as possible. I know I’ve done a good …
Charles Cuninghame – text-centric
This much I know… A series of interviews with copywriters You can recognise great copy because it … … attracts the attention of the target audience and motivates them to take action in the advertiser’s favour. Marketing and sales results are the …
Tracey Dooley – Kingfisher Copy
This much I know… A series of interviews with copywriters You can recognise great copy because it … … has just made me reach for my credit card. I know I’ve done a good job when … … my clients beg me …
Laura Silcock
This much I know… A series of interviews with copywriters You can recognise great copy because it … …is a pleasure to read AND encourages you to take action. It’s like a honey trap or a silent assassin – it does …
Jane Kingsmill – KingsmillInk
This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you think “I’ve GOT to have that/go there/eat more fish/ join the circus” or whatever it wants you to do. I know …
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