Are your flyers tempting or turgid?
You may feel that long letters aren’t right for your product, market or customers, and stick to one page, but the flyer is where you should tell the whole story, including all the features. So how do you persuade your potential customer …
Boring press releases get thrown in bin, says copywriter
Everyone wants to see their name in the papers. So why do they write such boring press releases? You know the kind of thing: “Watkins Widgets of Wolverhampton is delighted to announce the purchase of a new WidgetMaster extruding press.” The key …
How to make an exhibition of yourself. (And do it properly.)
Have you ever stood around on an exhibition stand waiting for someone to notice you? Have you ever wondered what a company was selling? Have you ever been an exhibitor yourself and then wondered why? Exhibitions are one of the most commonly …
Wish you were here?
Have you ever got a postcard in your morning’s post and NOT read it? Me neither. There’s something compelling about that small, stiff piece of card that says ‘read me’. So why not consider putting that factor to work for you in …
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