Be nice to your clients – they pay for everything
Have this free downloadable poster on us. Be nice …
Why the PCN was wrong to introduce the secret copywriter blog
I have been writing since 28 July 1968, which puts me at about six-and-a-half. You can see my earliest scribblings below. (My amanuensis was my uncle John – my handwriting wasn’t as good as his, as you can see.) Ever since then, …
Are You So Old-School You’re Cool?
Think you’re a copywriting cool cat? Take our lighthearted, but deadly-serious 10-question quiz to find out your Copywriter Cool-Rating 1 Which of the following do you own: a) A fountain pen b) A Filofax c) A fax machine d) A typewriter e) …
The “Pornographic” Font So Disgusting Apple Agencies Were Fired For Using It
In 1985, when future megabrand status was an unimaginable dream for the young Steve Jobs, another young man in another part of the world was embarking on his own creative journey. His name was Helmut Böhne. An Austrian graphic designer who had …
Download your Member or Graduate logo here
We’ve designed these logos to help boost your credibility as a professional copywriter. Just click on the desired logo to open in a new window then right-click to save it. If you have completed our Breakthrough Copywriting course, you are entitled to …
I feel your pain
Understanding how your customer feels is crucial to establishing rapport, trust and, ultimately, the sale. In general, and perhaps a sad reflection on the human condition – or maybe just marketing – we are not selling to contented people. No, that’s not …
What links Darwin, road deaths, cold bugs and long copy?
How do you feel about people who say they don’t believe in evolution? What about folk who claim wearing a seatbelt causes road deaths? Or the ones who want antibiotics for their colds? There’s no evidence for their beliefs. And mountains of it proving …
Maslen on Marketing June 2013: Why double-amputees can make great copywriters
Many laypeople (and not a few copywriters) imagine the job of a copywriter involves sitting at a computer and typing. Well, that’s true as far as it goes. It does involve typing. But in much the same way as the job of …
Alasdair Murray
This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s a pleasure to raed, rather than loses your interest after a couple of sentences. I know I’ve done a good job … … …
Why content marketing is a great idea and why the last people to tell you how to do it are content marketing experts
Here are 11 tips of my own for writing effective content. 1 Don’t start with your goal. Clickthroughs, signups or whatever. Instead, begin by thinking about your reader. What would they find interesting, compelling or downright unmissable? 2 Resist the temptation to …
Woman and Home, September 1972, press ad selection
Here’s a small selection of vintage advertising aimed at the readers of Woman and Home magazine from September 1972. …
A copywriting Christmas carol
It had not been a good day at Scrooge, Marley, Marley. But then, when had Christmas Eve ever been a good day at that benighted advertising agency? One client had defected to their nearest rival, complaining of sloppy thinking and even worse …
When copywriters start showing off
Anyone who has children – or has spent time with the little bl… I mean angels – will have uttered or heard that deathless phrase, “Stop showing off”. Usually as said offspring is disrupting a family lunch. Little angel then sticks tongue …
If this is SEO, include me out
Just received this email. Thought it deserved a wider audience. *** Hi, Hope you are doing well.We are an Online Marketing firm based New Delhi India.As per the trends in your industry over 80% of people search for your products/services thorough …
Recent Comments