Why content marketing is a great idea and why the last people to tell you how to do it are content marketing experts
Here are 11 tips of my own for writing effective content. 1 Don’t start with your goal. Clickthroughs, signups or whatever. Instead, begin by thinking about your reader. What would they find interesting, compelling or downright unmissable? 2 Resist the temptation to …
Why wasn’t I told this before? Oh, wait a minute, I was.
I have just read a post by one of the most popular bloggers on content marketing, full of such pearls of bleeding-edge wisdom as: Home and other key pages should have a prominent headline. Poor colour contrast, like grey type on grey, …
When did freelance copywriters get so whiny? or how to get out from under and start earning a decent living.
“Clients say stupid things.” “They don’t pay enough.” “They don’t pay on time.” “Other people are setting the wrong prices in the profession.” “They aren’t playing by the rules.” Sometimes it can seem that freelance copywriting is dominated by whiners, moaners and …
The Tao of Freelancing: 15 Rules for a Happier Life
Be positive – nobody likes dealing with whiners. Charge what you know you’re worth – not what you see others charging. Do not mix your business and personal social media – clients aren’t interested …
Could you cook up a headline as good as this one?
Why would you pay for an expensive, pre-packaged “home-cooked” meal? You’d feel guilty for not cooking for your family yourself. Especially in the school summer holidays. You might even feel that buying one would diminish your own standing as a homemaker. So …
Sales letter from the beginning of the Twentieth Century
Look! A sales letter from the beginning of the Twentieth Century. You have to love the tone of voice,particularly, “…and trust we may have a continuance of your orders”. But look carefully – they’re using every trick in the book, including scarcity, …
Better renewals copywriting (Please read this article now. Put it aside and you may forget.)
We all know the theory of effective renewals copywriting. But what does it mean in practice? Here, subscriptions copywriter Andy Maslen provides a few real-world examples. There’s been a lot written about renewals, much in this magazine, and it’s all good stuff. …
Do you make these 7 mistakes in your copy?
Many publishers say that their titles “include…”. They should say “give you”. Some use humour when they should be selling. Still others refuse to use copy on outers. They’re making mistakes, says Andy Maslen, that could be avoided. I’m lazy. I like …
“Darling, you seem different somehow”
Husbands and wives get used to each other’s voice. Your subscribers feel the same way about you, says Andy Maslen, which is why it pays to use appropriate language. Selling subscriptions is a long game. And to play the long game well, …
What Freud and the Bible taught me about copywriting
Did you know that men think about sex every six seconds? That means if you write a letter that takes four minutes to read, your carefully crafted sales pitch gets interrupted 40 times.Actually, I have no idea a) where that statistic came …
How to write subscriptions copy that works
There’s a man I have written to so often, I feel I know him personally. Maybe you know him, too. His name is Mr A Sample and it appears at the top of my subscriptions sales letters, renewal series, FFTs and emails.In …
Exciting?
Try a little experiment with me. Close your eyes for a few seconds and think about an exciting thing you’ve seen, done or experienced. Back with me? Now, about that thing you were thinking of. Was it the product or service you …
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