Nigel Graber – Mightier Than
You can recognise great copy because it … …sounds professional and packs a punch. It’s like the difference between graphic design and clip art. We should all strive for great clip art. I know I’ve done a good job when … …
Ryan Wallman – Wellmark
This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t sound like it was put together by a management committee. Specifically, it does not include the words ‘passionate’ or ‘committed’. I know …
Rentaquill
This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you feel something, as well as learn something. I know I’ve done a good job when… … the writing’s happened so naturally …
Tom Albrighton – ABC Copywriting
This much I know… A series of interviews with copywriters You can recognise great copy because … … it’s transparent. It’s so right for the brand, the product and the medium that the ideas just flow from the page into your mind. …
Vicky Fraser – Sunflower Communications
This much I know… A series of interviews with copywriter You can recognise great copy because it … …has a clear message that hits you immediately. It grabs your attention and keeps it. And if it makes me laugh, smile or otherwise …
Richard Harrison – Rich Words
This much I know… A series of interviews with copywriters You can recognise great copy because it … … gets each reader to think or do whatever the writer/client wants that person to think or do I know I’ve done a good …
Iain Gorman
This much I know… A series of interviews with copywriters You can recognise great copy because it … …helps you clearly visualise the solution to a problem and encourages action. I know I’ve done a good job when… … I’m told that …
Peter Michaels – Rock and Roll Copy
This Much I Know… A series of interviews with copywriters You can recognise great copy because it … …makes you read on. It should tell you something unexpected – or something you really want to hear. Bad copy does neither, and loses …
Matt Press – Splash Copywriters
This much I know… A series of interviews with copywriters You can recognise great copy because it … … tells me everything I need to know, with simple language and in as few words as possible. I know I’ve done a good …
Charles Cuninghame – text-centric
This much I know… A series of interviews with copywriters You can recognise great copy because it … … attracts the attention of the target audience and motivates them to take action in the advertiser’s favour. Marketing and sales results are the …
Tracey Dooley – Kingfisher Copy
This much I know… A series of interviews with copywriters You can recognise great copy because it … … has just made me reach for my credit card. I know I’ve done a good job when … … my clients beg me …
Laura Silcock
This much I know… A series of interviews with copywriters You can recognise great copy because it … …is a pleasure to read AND encourages you to take action. It’s like a honey trap or a silent assassin – it does …
Jane Kingsmill – KingsmillInk
This much I know… A series of interviews with copywriters You can recognise great copy because it … … makes you think “I’ve GOT to have that/go there/eat more fish/ join the circus” or whatever it wants you to do. I know …
James Daniel – earthmonkey
This much I know… A series of interviews with copywriters You can recognise great copy because it … … feels like a conversation with someone who’s on your side. You don’t feel like you’re wading through endless self-promotion…it’s all about you and …
Noel Gama
This much I know… A series of interviews with copywriters You can recognise great copy because it … … resonates like a tuning fork. I know I’ve done a good job when… … it passes my 7-point editorial checklist. The ideal client …
Sarah Turner – Turner Ink
This much I know… A series of interviews with copywriters You can recognise great copy because it … … doesn’t feel like copy. It feels like a friend telling you something you need to know. I know I’ve done a good job …
Interviews with copywriters: your name here
Hi, Andy Maslen here, CEO of the Academy. “This much I know” is a series of interviews with copywriters from every background, style and industry. Everyone gets the same 12 questions, plus a short biography and a link to their site. I’d …
Profile of Phil Williams – Copywrite Now
This much I know… A series of interviews with copywriters You can recognise great copy because it … …creates a response to the product rather than the writing. I know I’ve done a good job when… …people act on what I’ve …
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